Wednesday, October 13 2021, 09:05 CAT | Luno, the crypto company founded by two South Africans, now has 9 million customers in over 40 countries. The remarkable growth of the company is illustrated by the addition of one million new customers in just over four months.
South Africa is one of Luno’s strongest markets – over 30% of the one million new customers added since June are based in South Africa.
Marius Reitz, GM for Africa at Luno commented: “The average value of first deposits made by our million new customers is around R550 (USD37). Most new customers (67%) bought Bitcoin, while 43% bought Ripple and 20% bought Ethereum. Of the new customers, 37% are aged between 18 and 24, and gender splits align with trends in financial services – almost three quarters (71%) are male.”
Marcus Swanepoel, a former investment banker, and Timothy Stranex, who previously worked for Google as a software engineer, founded Luno in 2013 with a focus on providing a simple, safe and easy tool for buying cryptocurrency online and on mobile.
From such humble beginnings, the company is now one of the leading tech players in Africa, with a towering logo installation overlooking their Mother City headquarters.
“As we hit the 9 million customer mark, it is a fitting symbol that Luno’s logo now adorns an iconic building in Cape Town’s unofficial financial district on the foreshore,” Africa GM Reitz stated.
Further to this and the Rassie Erasmus television spots, Luno’s workforce has seen significant growth.
“Our Staff numbers have swelled to over 600 across the UK, South Africa, Malaysia, Indonesia, Nigeria, Australia and Singapore, and we are actively hiring over 60 specialists,” continued Reitz.
Reitz notes that it took five years for Luno to build a base of its first one million customers in 2017. “Luno’s growth has accelerated significantly since then. In the last year alone, we have added over 3.6 million new customers,” he says.
Luno was acquired last year by US-based DCG, the world’s largest blockchain investor and is targeting a billion customers by 2030.