Luno has partnered with Springbok Rugby World Cup-winning coach, Rassie Erasmus, ‘to coach you on how easy it is to tackle Bitcoin.’ The video ad demonstrates how easy it is to buy Bitcoin, using Luno’s instant buy feature.
Bitcoin has been a hot topic in South Africa over the past few months, but for mostly negative reasons. Luno, by partnering with Rassie, is attempting to prove to South Africans that they can put their trust in Luno, just as they put their trust in Rassie to bring the 2019 Rugby World Cup home.
The ad targets first time users who may be intimidated and have no knowledge of how to navigate crypto exchanges:
“Now you may think it’s complicated, But with Luno you can tackle Bitcoin at the tap of a button.”
— Luno (@LunoGlobal) June 26, 2021
Speaking to Global Crypto, Marius Reitz, GM for Africa at Luno said:
“Producing our first TV ad was a real milestone for Luno and something everyone in the company was incredibly excited about. Building a new financial system starts with awareness and education so we wanted someone who would be able to articulate our message that bitcoin is not intimidating, complicated or expensive in an intelligent but entertaining way.”
“Rassie was the obvious choice because he’s motivational, funny and loved by South Africans. We felt he was a great match for our company values; when you’re with Rassie, you know you’re in safe hands and with someone you can trust – just like when you’re using the Luno app to buy, sell or store your crypto.”
Feature image by Netcoins Canada from flickr