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Press Release: Tuesday, 25 June 2019 13:00 CAT | Source: Luno

The price of Bitcoin has increased 42% over the last month, and 187% in three months. In early April, Bitcoin traded at around R60 000 and, at 09h00 this morning, it was trading on the Luno platform at R174 401.

Marius Reitz, GM: Africa, Luno says, “The prices of Bitcoin and Ethereum have risen significantly since the end of March and there was another rally this weekend. Luno is more interested though, in the long-term potential of Bitcoin forming the backbone of a new international financial system which will see long term interest in the asset. The upward price is also in line with the longer-term trend. As a result of the price fluctuations, though, there is more interest. We are seeing new people buying cryptocurrency on our exchange every single day.”

Bitcoin price over the past three months

There are a number of factors which are believed to have driven the price rally:

  1. Facebook is launching its own cryptocurrency, Libra: there have been a number of crypto hypes over the past few years, but this is most certainly not one of them. In Luno’s view, this is a game changer not just for the cryptocurrency industry, but also the broader financial system. It is linked to a basket of currencies people already trust and understand, and the issuer is associated with a major trusted global company. It mitigates volatility with a more balanced and smart issuing mechanism which is ultimately more stable, and it instils broader acceptance – should Facebook add Libra to all Facebook products, it will instantly bring billions of people closer to the crypto realm.
  2. Speculation: numerous investors don’t want to lose out the price increase and so they pile in. There has been a lot of pent-up interest and capital from both consumers and institutional investors who want to make sure they don’t miss the next wave as the asset class appreciates in line with its long-term upward trend.
  3. April spike: In April, there was large buyer or group of buyers that invested a substantial amount in the market which may have signalled a buy trigger and the current run may still be in response to the momentum of that initial price increase. Many investors were sitting on the side-lines waiting for the right moment to enter the market.
  4. The trade war between China and America: Investors intend to diversify to Bitcoin which has historically shown low or no correlation to assets such as stocks, cash and other commodities. The general worldwide market negativity is driving investors to alternative or safe-haven assets which is benefiting cryptocurrencies such as Bitcoin and Ethereum.
  5. Institutional interest: International asset manager, Fidelity Investments announced that it is building a crypto solution for institutional investors (institutional money may come from pension or hedge funds). Institutional investors have not been able to trade successfully in the crypto market. Yet many also view Bitcoin as an alternative asset class and want to invest a small percentage of their cash. Fidelity’s infrastructure could facilitate millions and even billions of dollars of investment into the market. In addition, the owners of the New York Stock Exchange, ICE, have also indicated that they would launch a crypto trading platform called Bakkt for institutional investors. Luno however, doesn’t believe that we will see mass institutional adoption in 2019.
  6. Bullish signs: There have also been a number of bullish signals over the last few months, including large banks and tech companies moving into the sector, positive news on Bitcoin’s scaling capacity and a host of new instruments like stablecoins with much better-defined use cases, much of which one needs to access via existing crypto onramps.

Since Luno launched in 2013, the exchange which makes it safe and easy to buy, store and learn about cryptocurrencies has seen many price spikes and many drops. If you review the trend over the past ten years, the price continues to rise despite these movements.  Reitz explains, “At the moment any buying of Bitcoin tends to lead to a period of speculation, which is the ongoing theme for the currency, so we expect more volatility to follow, as we have seen with many similar waves over the past few years.

“We continually educate investors about the dynamics of markets that are very volatile and can move up or down in a short time.  We encourage responsible investing which includes never investing in something you don’t understand, and never spending more on a speculative technology like bitcoin than you can afford to lose.”

He also adds that it’s not necessary to buy a whole Bitcoin, as an investor can invest any amount to buy a portion from as little as R10, using your Luno wallet.



This article is a Press Release received from Luno. Global Crypto did not receive any form of compensation for its publication, and as this material is deemed newsworthy for the Southern African blockchain industry, it was thus published accordingly.

Kratika is Global Crypto's Admin Assistant. She has extensive experience working for top tech firms from around the world, and has a wealth of knowledge in the FinTech industry.