Manchester City, the current Premier League champion, has announced the partnership with cryptocurrency exchange OKX across both its men’s and women’s teams, as well as the club’s emerging esports ventures.
The collaboration will focus on “exclusive experiences for OKX’s global customer base, in addition to an in-stadium presence across the Etihad Stadium and Academy Stadium,” according to the club’s press release.
Roel De Vries, Chief Operating Officer, City Football Group, said: “We are pleased to welcome OKX as an Official Partner of Manchester City today as they look to venture into the world of sports.
The new partnership aligns with our shared values of innovation, drive for success, and being at the cutting edge of our respective industries. Their broad approach to targeting diverse audiences resonates with our approach. We look forward to working together throughout the partnership.”
OKX CEO Jay Hao noted that, “Manchester City is a club that represents the effect football has on making a positive difference in people’s lives, to bring people together around a shared love of the beautiful game.”
Manchester United got a head start on its city rivals by partnering with blockchain firm Tezos in early February to become its official training kit and technology partner. It has plans to enter the metaverse and nonfungible token (NFT) collectible spaces.
