On April 4th, payments giant Mastercard filed 15 nonfungible token (NFT) and metaverse trademark applications with the US Patent and Trademark Office (USPTO), signaling its intention to become a player in the digital economy.
The trademarks for virtual cards and payments in the Metaverse and a community interacting with digital assets are among Mastercard’s applications. There’s also a tool for creating NFTs and a marketplace for crypto assets in general, including downloadable digital items, virtual reality events, and more.
Multimedia files such as artwork, text, audio, and video that NFTs authenticate make up one trademark filing for the company’s “Priceless” motto. Another application shows how its red and yellow “Circles” logo will be used to process card transactions in the Metaverse and other virtual worlds.
In another patent, the Mastercard name will be added to Metaverse cultural events, concerts, sporting events, festivals, award shows, and financial education seminars and programs.
The global payments corporation also applied to create virtual cards, such as debit, credit, and prepaid cards, that would allow them to accept payment for products and services in the Metaverse.
This is the company’s second venture into the industry; in January, it collaborated with cryptocurrency exchange Coinbase to offer a range of crypto services.