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Press Release: September 28, 2018 12:15 CAT | Source: Luno

Luno, a leading London-based global cryptocurrency company committed to upgrading the world to a better financial system, unveils its Johannesburg office, which will be Luno’s regional headquarters for Africa. This strategic gateway to Africa is a fundamental step in Luno’s ambitious plan for rapid expansion across the continent, where they are already the market leader in South Africa and Nigeria.

The opening of the Africa flagship is accompanied by a considerable recruitment drive as Luno continues to attract best-in-class talent. In addition to building out the Africa coverage team, the Johannesburg office will also be home to a brand new engineering team. Luno is currently recruiting for over 30 roles in Johannesburg, with additional roles expected as the business expands into more African countries.

A testament to the company’s exponential global growth, Luno now has a team of over 250 employees spread across three main hubs: London, Singapore and Cape Town, and regional offices in Lagos, Kuala Lumpur and Jakarta. The business currently services over two million customers spanning 40 countries worldwide, sustaining its buoyant growth.

Luno offers three core products:
Luno Wallet: Consumer payments, cryptocurrency conversion and storage
Luno Exchange: Professional cryptocurrency trading platform
Luno Enterprise: Merchant integration, open API’s, institutional investors

Building on the existing presence in over 40 countries across Europe, Southeast Asia and Africa, Luno is committed to further expansion across Africa in recognition of the continent’s enormous growth potential for the cryptocurrency industry. With a robust population of over 1.2 billion, Africa is emerging as fast-growing global tech hub with an established crypto community, particularly prominent in countries such as Kenya, Nigeria and Ghana. Following on from the success in South Africa where Luno is the leading cryptocurrency wallet, the Nigerian operations were established in 2015. Since then the business has gone from strength to strength responding to the growing local demand for a safe and easy-to-use cryptocurrency platform with a strong focus on making cryptocurrencies accessible through education.

Marcus Swanepoel, Luno co-founder and CEO, said: “While we were the first crypto company to operate in Africa, our presence has been largely limited to Nigeria and South Africa. We’ve been closely monitoring the rest of the African market and believe that the time is now finally right for a dynamic expansion across other African markets.”

He added: “The long-term positive value that our industry and Luno can provide to people across the continent makes it an extremely exciting and rewarding endeavour. We will be investing a significant amount of capital and resources into our African expansion over the coming months and years. We look forward to working closely with governments, regulators and financial institutions to help create an environment that fosters innovation and job creation that will contribute to broad scale growth, drive economic opportunities and ultimately, real value for consumers”.

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This article is a Press Release received from Luno. Global Crypto did not receive any form of compensation for its publication.

Cath Jenkin is a freelance writer, editor, and communications consultant, who doesn't take lightly to fools or dishonesty. As a renowned WordWoman in South African circles, Cath creates results-driven communication strategies, while providing copywriting, proofreading, editorial, and other online content generation services too. When she's not pounding the keyboard, you'll find her in search of the perfect cup of tea.