Interesting news for the South African crypto landscape, as Luno take a considerable step toward strengthening their South African stronghold. The crypto investment company, now boasting 10 million customers across 40 countries, has appointed Christo de Wit as its South Africa country manager. De Wit hails from South Africa but brings years of experience in global businesses, having served leadership roles at True Money, a fintech unicorn with more than 65 000 agents across six countries. These roles included various marketing positions and leading True Money as country managing director in Myanmar.
Christo joins Luno at an exciting time, with a team of over 1000 staff. His immediate focus will be to build on the growth of Luno in South Africa by raising awareness about crypto as a long-term investment. This goal has seen Luno launch a partnership with rugby icon Siya Kolisi, as well as sponsorships of the Sunshine Tour and Comic Con 2022.
South Africa is a key market for Luno and Christo aims to maintain the momentum of customers being able to safely and easily buy and store their crypto on the country’s most trusted crypto platform.
Christo previously headed regional marketing in Asia for Rocket Internet’s Everjobs, which has since merged with Jumia. With an honours degree in Information Science and a BA in Socio Informatics, Christo moved into digital publications at Media 24. He also honed his marketing skills at Cape Town Tourism as marketing manager.