Press Release: Saturday, May 15 2021, 10:15 CAT | Source: Binance
Alphonso Davies will launch his first Non-Fungible Token (NFT) collection in June 2021, with each piece of digital art accompanied by an exclusive real-life experience with the player through a golden ticket.
The collection will feature three unique designs and will be created by esteemed US-based illustrator Jack Perkins, along with the input of Davies’ followers with a social campaign allowing followers to vote on each aspect of the collections designs.
The three winners through a raffle format will then receive the limited edition NFT along with the chance for one golden ticket winner to meet Davies and be presented with a signed UEFA Champions League winners shirt.
Binance, the world’s leading blockchain ecosystem and cryptocurrency exchange, will host and trade the NFTs on its soon to be launched Binance NFT marketplace.
The collaboration acts as the first campaign following ATG & Davies’ formal partnership with sports marketing specialists B-Engaged; with whom the duo have worked closely on a consultancy basis for the last 6 months.
Alphonso Davies said: “It’s been crazy to see the way crypto has grown over the years to the point where I feel now it’s changing the game through NFTs and providing another opportunity for genuine engagement with fans. Away from football I am always looking into new technological changes to help engage with people across the world, and this is just another layer to my digital presence.
It gives fans the opportunity to decide what the final piece will look like and to work together with them is so cool and the whole experience is really positive for me. It’s been an honour to work with ATG, B-Engaged, Binance and Jack throughout this whole process, too.”
Nedal Huoseh , founder of ATG, said: “The NFT market is a really unique space, and we are excited to have Alphonso launch his own collection. It makes it even more special that it will be co-created with input & ideas from his fan base.
ATG Sports Management & Alphonso are always looking to grow and adapt the current markets and to move into the NFT market alongside B-Engaged and Binance is an exciting time for us. We are excited to see all our ideas come to life in the near future.”
Ehsen Shah, CEO of B-Engaged, said: “It’s no surprise to see Alphonso lead the way for football in the NFT industry, he’s actively been an early adopter to new technology from TikTok to Clubhouse. ATG and Alphonso’s open approach through the planning phase has allowed the route to market to be truly unique by encompassing his fans opinions. We look forward to this and future campaigns launching with Alphonso and ATG.”
Helen Hai, Head of Binance NFT, said: “We are glad to be the first to release an NFT of a loved sports star. Alphonso Davies’ NFT collection will be differentiated from other NFTs with the exclusive real-life experience that he will be adding to the collection. Binance NFT Marketplace will be providing the best user experience for sports fans and NFT fans, adding forces and values to the growth of the entire industry.”
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This article is a Press Release received from Binance. Global Crypto did not receive any form of compensation for its publication, and as this material is deemed newsworthy for the Southern African blockchain industry, it was thus published accordingly.
